Vision & Mission

Mission Statement for the Angling Expo Africa:


At the Angling Expo, our mission is to create a premier platform that brings together angling enthusiasts, businesses, and the public. We aim to provide a diverse range of exhibitors, including micro businesses, suppliers, retailers, accommodation providers, and outdoor sport apparel companies, with an opportunity to showcase their products and connect with their target audience.


Our mission extends beyond a traditional expo by offering businesses the chance to not only liquidate inventory and surplus stock but also make immediate sales to the public. We strive to foster an environment that promotes knowledge sharing, networking, and the growth of the angling community.


Through our commitment to excellence, innovation, and inclusivity, we aim to establish the Angling Expo as a must-attend event for anglers of all levels, while also supporting the success and sustainability of businesses in the angling industry.


Join us at the Angling Expo and be a part of an unforgettable experience that celebrates the passion and excitement of angling.


Organizational Vision: Our expo aims to serve as a platform for companies to effectively liquidate their inventory and sell off stock, particularly in preparation for the upcoming holiday season. Our primary goal is to ensure customer satisfaction by providing attractive clearance deals that align with the current buying market trends.


We have observed a growing demand for clearance deals among buyers, and by stimulating the angling tourism market, we can create job opportunities and empower home-based lure makers, among others. Unlike traditional trade shows and fishing expos in Durban that mainly focus on supplier showcases, our event stands out as the first clearance-driven market of its kind.


This expo presents a unique opportunity for suppliers and retailers to sell surplus stock and maximize their investments. By participating in this event, businesses can effectively manage their inventory and capitalize on the demand for clearance deals.